Affichage du profil

Baiwir Lisa

Functions :

  • Department : Management
  • Field of research : Strategic Marketing Innovation, Junior Researcher 1


N1 - Rue Louvrex  14 - 4000 Liège

+32 4 232 72 25


General data :

Category: Scientifique

Category: Doctorant

Biography: Lisa Baiwir graduated from a Master in Management at HEC Liège, with a specialisation in International Strategic Marketing. Since October 2020, she has worked as a PhD candidate for the Strategic Marketing Innovation research field as well as a teaching assistant for various courses of Marketing taught at the Master level. Her research, performed under the co-supervision of Prof. Laurence Dessart and Prof. Cécile Delcourt, focuses on customer engagement with preventive health technologies.

Research data :

Publications: Click here